Digital Signage technologies for Rostelecom flagship offices Project ProIntegration

In the end 2011 Rostelecom announced the dramatical image changeover. One of the consequences is the expansion of the supplied products and services list: the company started promoting not only services but devices under the brand of Rostelecom. In this regard the program of establishing services and sales flagship offices was developed aimed to denote the brand and the service level.
The initial pilot project of Rostelecom flagship office was launched on December 21, 2011 in Ekaterinburg. In June this year three service and sales flagship offices opened in Nizhny Novgorod – on June 5, in Sochi – on June 20 and in Krasnoyarsk – on June 21.
All four offices use the same design concept and the common principles of organization and zoning space of premises developed by the English design agency Start JudgeGill supported by Polymedia which was responsible for developing multimedia part. Technical experts of Polymedia supposed the most appropriate type of display system, monitor sizes, their configuration, decided about wiring, video distribution and system management as a whole. The project assumed some creativity freedom: the concept supposed by English designers included no strict requirements to the technical part - on selecting the equipment Polymedia utilized only its own experience that finally made it successful.
According to the concept of zoning in flagship offices and customer services scenario each office includes Digital Signage system providing distributed broadcasting of multimedia and graphical data to display systems of various sizes, technologies and configurations. C-Nario software is used to control data output, display systems are based on Flame LCD panels and interactive monitors of Finnish company Multitouch. In total about 50 panels are installed in offices and these panels provide access to “Services”, “Express service “, “Business”, “Home”, “School” and “Expo” zones.
Convenient negotiations zones equipped with videoconference systems based on American LifeSize equipment are envisaged for corporate clients.
“Our initial aim was that flagship offices project implements the principles which became the basis of our activity after joining the companies in the beginning of 2011 and demonstrates our audience not only achievements in the field of the telecommunication but dips in the future of communication technologies. That is why Polymedia was invited to participate in the project, as its large-scale of integrating visualizing and complex engineering solutions is acknowledged by multiple experts of system integration industry”, – says Executive Director - Director of product and marketing department of OJSC “Rostelecom” Rodion Levochka. 
Start of works on the project — 11.10.2011.
Implementation — 21.06.2012.